Our history

Within the last few years we have grown from a local hero to the largest online supplier of baby supplies in Europe. You can read about the milestones behind us here.

1989

Albert Lütgenau founds babymarkt GmbH with the first branch in Dortmund

1991-1999

The stationary trade booms: 2 branches in Dortmund, 6 in Hamburg, 1 in Lübeck

2003

Entry into the online business with sales via eBay

2004

babymarkt.de goes online with its own online shop

2006

The first logistics centre is built in Dortmund

2011-2012

Entry and later takeover by Tengelmann (90%) and ProSieben/Sat1 (10%), exit of Albert Lütgenau

2011-2015

Global expansion: launch of online shops in 12 additional countries (Austria, Switzerland, Poland, Netherlands, Belgium, France, Czech Republic, Italy, Denmark, Sweden, Finland, China)

2012-2017

Store openings in Dortmund, Duisburg, Essen, Münster and Düsseldorf

2015

Strategic realignment: Internationally consistent brand presence and fast online shop through own technological platform

2016

Go Live new ERP system

2017

New mobile frontend for our online shops, launch online shop Spain, a new warehouse in Prague is added

2018

Online shop Norway launches, third logistics centre opens in the Czech Republic (Chomutov)

2019

Online market leadership in Germany

2020

Last parcel rolls off the conveyor belt in Dortmund’s main warehouse, administration moves to O-Werk in Bochum, new reclamation location in Dortmund goes into operation, babymarkt app launched in Germany and internationally

Sunspot-Historie-Bubbles_2021

Marktplatz by babymarkt initiates the change from online shop to platform, renewed award for best online shop, relaunch of the company website

Sunspot-Historie-Bubbles_2022

babymarkt app is expanded from a pure shopping app to a pregnancy companion

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