We are experts in the field of baby and children’s supplies and offer our customers a high-quality product range and first-class service within this area. However, these are not the only topics that expectant mothers and young families have on their mind. This is where you as a partner come in to play: We offer numerous options from package inserts to display ads that will sustainably increase your business success and make our customers even happier. True to our company slogan: “Click. Click. Happiness.“
Yearly customers in Germany
Our target group
- Above average household income
- High mobile affinity
- Great need for advice and security
- Appreciation for quality products at the best price
The interests of our customers...
...goes far beyond our product range.
With a new baby, new families give thought to…
- …changes in the household – the first home or a larger car.
- …children’s savings accounts, term life insurance or financial security in general.
- …everyday things like managing the household, healthy eating or leisure activities.
Our cooperation options
#New customer acquisition #Customer reactivation #Easy tracking
- Approximately 87% of all customers take a closer look at the parcel inserts (cross-industry study)
- Customers open their parcels in a positive mood and full of expectation
- Prominent placement of the insert in the parcel ensures maximum attention to your insert
- An individual voucher code allows you to easily track the success of your campaign
- A/B testing can easily be implemented by using different advertising media
#UpperFunnel #BrandAwareness #Branding
- Maximum reach with several hundred million page views of the product detail pages per year
- Direct linking to your landing page possible
- Your display ads will be played in our desktop and mobile shop, as well as in the babymarkt app
- An exclusive form of advertising for selected partners only
#reach #interaction #community
- We have a high reach on our Instagram and Facebook channels
- Social media increases your brand and product awareness, but also offers sales opportunities
- Sweepstakes and contests are particularly popular within our community
- There are direct interaction opportunities with the community
#reach #opening rates #special mailings
- We offer large and selectable mailing lists
- High opening rates across all mailing lists ensure great visibility
- High click-through rates
- We send special mailings tailored to the life stage of the customer’s baby
A strong, loyal and top target group with predominantly new families within the European market for baby and children’s products.
What this means for you: High reach, targeted approach and great scaling potential.
Our main goal is to achieve a triple win situation with all our partners.
This means that the advertising partners, babymarkt and above all the babymarkt customers benefit from the cooperation.