Did you know there was a time before online shopping at babymarkt? Since then, Friederike Lütgenau ensures that we are taking the crucial steps in the right direction and always outrun our competition. For 18 years she continues to shape the company – now as authorised signatory, head of project management and marketplace. From setting up efficient and productive processes, starting an onlineshop in times when wisdom and experience wasn’t readily available, and initiating a complete relaunch Friederike’s influence on babymarkt is remarkable – and the results are outstanding!

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